As business owners we all know we need effective marketing, but what does that even mean? It means getting your message in the hands of people that will want to purchase your offer.
Creating content that is relevant to what your clients need is the key to effective marketing. And the key to creating effective content lies in having an ideal client profile.
In this workshop, Wendy Perkins, CEO of Fit Fab Websites, will go over the key components of an ideal client profile and how you use an ideal client profile to create content.
For the past 20 years, Wendy has been a web developer, sales manager, social media manager, blog post ghost writer, an intimacy coach (that last one doesn’t seem to fit in, but it does), special needs advocate, and a few other odd jobs. The one thing that all her jobs had in common was that she worked for small businesses. Most of them were start ups and she was able to see the things that they did that helped them grow from nothing and succeed.
Working with and for these organizations, Wendy realized that she was in a unique position to help other businesses (particularly entrepreneurs) create systems for their businesses that will help them reach their goals. Of course, her specialty is in website development and she has seen firsthand how having a custom website can make growth and scaling not only easier but a real possibility.
Now, Wendy is the CEO of Fit Fab Websites where she offers a custom website and coaching package for small business owners that includes creating tailored systems that fit their business needs and work style. She hosts weekly training sessions in her Fit Fab Websites Group.